Why Linen

" Linen gets softer, silkier and more beautiful with every wash.." 

Dating back over 35,000 years, linen is known for being the oldest natural fiber still in use today made from the stalks of the flax plant Linum. 


Linen is arguably the most sustainable natural fiber still used and loved today. Stronger and longer lasting than cotton, and using far less water (over x7) and little to no pesticides to produce, it remains to be one of the most earth friendly natural fibers.

It is also one of the few plants where the whole plant is used, the stalk is turned into fibers for clothing, bedding and homewares and the oil (linseed oil) and seeds (flax seeds - highly nutritional) both have many uses. That with the longevity of linen, the investment of true quality linen remains to be honoured as real quality linen will always reward you in time - unlike any other fiber linen does not deteriorate with time, rather is gets softer and more beautiful.

Other than the natural longevity of linen and its ability to become better with time, our other most favourite property of linen is its breathability. Linen is a natural insulator keeping you cool on hot days and warm on colder days, so perfect for our Australian climate. It is also gentle to sensitive skin types or people who tend towards allergies.  


At a glance the benefits of linen are:

• Durability, linen is 30% stronger than cotton 

Linen is also resistant to abrasions, making it even more durable. Linen is also anti-static (resistant to dust and stains) and lint free as well as being able to stand high temperaturesthis means linen has a very long lifespan compared to any other fabric

• Longest Life Span

Linen gets better with time, it does not deteriorate and instead becomes stronger, softer and silkier with every wash and wear - no other fabric does this!

• Extremely absorbent 

Linen absorbs water well, plus it allows water to evaporate quickly. This is one of the reasons that it always feels soft and cool

 • Hypo-allergenic

Non-allergenic properties—this helps people who suffer from allergies, particularly dust mite allergies

• Naturally Breathable 

Linen always feels fresh and cool because it can absorb up to 20% of its own weight in moisture while still feeling dry to the touch.  When you wear a piece of linen clothing or sleep in linen sheets, it contacts your skin the nodes along the length of the fibres.  These absorb the perspiration.  Then they swell and release the moisture to the outside air.  Hence, it creates a fabric that is self-cooled because of evaporation - a natural insulator - natures BEST 

• Structurally sound fiber

This means products keep their shape - they do not stretch, shrink or fall out of shape

• Linen is Green - Environmentally friendly

Linen is completely biodegradable and recyclable, the flax plant also requires at lot less water and chemicals to be cultivated, mother earth loves this fabric and so do we! 

• Bonus - as well as being non-allergenic linen is naturally insect-repellent and also gives UV protection



FROM FLAX FIELDS TO FASHION - choose natural over plastic synthetics every time.

Not so long ago, when buying clothes, most people considered four things - appearance, comfort, size and price with little attention given to the fabric used. More recently, there's been a significant shift in attitude with a new condition that clothes must meet - they must be made of natural fibre. The alternative are synthetic fibre fabrics which in reality are 'plastics'. Definitely not recommended to wear against your skin and they're not biodegradable when thrown away. Consider this - it requires numerous chemicals and solvents to create any type of synthetic fabric. Which would you choose?


Certifications of the linen we use


OEKO-TEX® Standard 100 certification:

The STANDARD 100 by OEKO-TEX® is an independent testing and certification system for textile products that places far more stringent requirements on textile products than any international legal regulations. Every element of the finished product must adhere to the Standard 100 requirements including accessory parts such as buttons, zips, hook-and-loop fasteners, and the sewing threads.

Testing is carried out by 18 independent and accredited OEKO-TEX® test institutes in Europe and Japan. Certified textiles are tested for not only legally banned and regulated substances such as Azo dyes, formaldehyde, phthalates, and heavy metals such as nickel, but also harmful chemicals for which no explicit legal regulation exists such as pesticides or allergenic disperse dyestuffs. The STANDARD 100 protocol also ensures a skin-friendly pH value and colors that stay on the fabric and are never transmitted to your body.

European Flax® certification:

The EUROPEAN FLAX® label certifies traceability at every step of processing - from flax seed right through to the finished duvet cover. Certified European Flax® fibre is produced exclusively in France, Belgium, or the Netherlands.

The EUROPEAN FLAX® Charter, signed by all the Flax producers, guarantees local farming that respects the environment and commits to zero irrigation, zero GMO, and zero waste. Fibre extraction (scutching) is 100% mechanical meaning zero chemicals are used in the process.

All work is done in compliance with the International Labour Organization (ILO). The ILO is devoted to promoting social justice and internationally recognized human and labor rights, pursuing its founding mission that social justice is essential to universal and lasting peace.

Origin of our linen fabric: All the flax yarn is from France and Belgium and sent to China to be milled. 80% of European linen is currently sent to China for this end process.

More about linen

Linen has a long life

Linen is a much thicker fiber than cotton and it's intrinsic properties make it a superior, more durable fabric. It is commonly known as the world's strongest natural fiber (35% stronger than cotton). Linen therefore has a very long life-span.

Linen gets better with every wash

From the flax plant, Linen is a bast fiber. Known to be crisper than cotton, linen becomes supple through handling. It gains elegance and softens to behold the most fluid drape. Though it is has more natural texture than cotton, it is silky with high luster. Both cotton and linen are associated with wrinkles. Linen fibers have a natural resin called lingnan. At first, the fibers are stiff and crease easily. The wrinkles become smoother through handling and use. For example, although a brand new cotton shirt will feel smoother and silkier to the touch, linen will be at its best some time after purchase. It tends to become softer and shinier with each wash, whereas cotton does the opposite.

Linen is a natural insulator

Linen is highly breathable, soft and a natural insulator. It's fibers are hollow, moving air and moisture naturally. It is valued for its ability to keep cool in the summer months and trap warmth in colder weather. This is all achieved through the natural properties of the fiber itself.

Linen helps people with allergies

Ancient Egyptians used linen for its natural ability to help repel microorganisms. Linen is known to be hypoallergenic, which means sweat is less likely to break down its fibers and has been known to be worn for those with allergies and to soothe skin conditions

Linen dates back over 4000 years

There is evidence to suggest that a linen manufacturing industry was in operation in Egypt over 4,000 years ago.When the tomb of the Pharaoh Ramses II who died in 1213 BC, was discovered in the late 19th century, the linen wrappings were in a state of perfect preservation after more than 3000 years

Linen has been highly regarded for centuries

Plutarch also wrote that linen was much prized amongst the ancient Roman priestly class. Eventually bed linen was coveted by the upper classes for its cool and soft feeling against the skin, becoming a mark of wealth and social standing. These days clothing constitutes only a very small percentage of linen manufacture – which makes well sourced linen clothing all the more special an addition to your wardrobe.

Producing linen takes time and care

Much like cashmere, the price of linen is elevated due to the laborious processes involved in its manufacture. Good quality linen is a very durable, strong and comfortable fabric. The fibres do not stretch, and are resistant to damage from abrasion and washes, and the colours do not fade away. The low elasticity of the fibres is what gives linen products that slight wrinkled look.

Linen requires less water and pesticides than other natural fibers

Some might ask - why is linen so expensive? To put it simply, manufacturing linen is a laborious and timely process, from harvesting in the fields to fabric construction on the factory floor.  Add geographical limitations of where the linen producing flax plant will grow and the result is a more costly purchase than the more easily produced cotton fabric.  However, the production of linen requires less water and fares better in terms of water toxicity. As a result, overall, the environmental impact of the linen (flax) garment is considered to be much lower than that of the cotton garment.

Love Linen Logo

Our Logo - quality only found in linen - created with our simplistic and earth friendly core values


The Love Linen logo has been created with our simplistic and earth friendly core values in mind. The motif is based on the flax flower in bud form, a symbol of growth, time and care taken in the process of producing linen fabric and our linen clothing.

As linen is typically grown in the cooler countries of the world, the fibers that come from the flax plat are strong but the process of turning them into linen is difficult. This demonstrates the enduring popularity of linen. Cotton and other synthetic materials are cheaper and easier to make, but people still choose the quality that is only found in linen.