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The Year 2020

Posted by Helen Atcheson on

The Year 2020

I admit I have found this year difficult.

 
I almost feel guilty about it because I know I have so much to be grateful for and many more have had a year much worse off than me..
 
In refection on my journey I have taken a big step back to remember why I do what I do in the first place.
 
I am not here to convince you all that every fashion choice you make has an impact..even if it does.
 
I am not here to convince you all that someone else is paying for what you think you have 'saved' by shopping at Target..even if there is someone, a whole family of someones who are paying...on the other side of the world...which they are.
 

I am not her to explain the mark ups of a 'normal' fashion retailer vs a small and even smaller like me 'brand' and the shocking difference in the name of profit..not love..just money..which make designers, like myself, feel sick.

 

What I will focus on moving forward is a commitment to my values and why I have created a honest, ethical and sustainable fashion option (among many others) throwing my pebble in the pond of goodness in a hope of a better future.

 

We never really know how far our ripples reach, but, we can hope.

 

Love Helen Xx

 

Founder & Designer 


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