Our Blog | Love Linen The Label — Sustainable Fashion
Biggest Mistakes When Caring For Linen
1. Too Much Sun
Linen is a natural fiber, to dry or to store it is best kept away from direct sunlight which can 'bake' and in turn 'break' linens natural fibers. After washing linen is best dried inside or in good shade, flat or on hanger, it is best to shake the harsh crinkles from washing while still damp. Most natural fiber clothing benefit from being cared for in this way and will last much longer.
2. Overcrowded Washing
Always keep your machine loads at a comfortable level, with linen it is best that only linen is washed together, other fibers or rough clothes may aggravate your linen clothing. Avoid using hot water or harsh detergents, linens needs are eco friendly too - a cold gentle wash with mild eco friendly detergents work best.
3. Plastic Clothing Covers
We are very passionate about plastic free living. In addition, plastic clothing covers or storage plastic bags inhibit your linen clothing from breathing. As a natural fiber, linen needs to breath to prevent yellowing or mildew growth.
You can always store in cloth natural fiber bags or separate garments using acid-free tissue paper. Ensure your wardrobe space is well ventilated.
4. Letting Stains Sit
Addressing stains as soon as possible will ensure a longer life of your linen clothing. Very often this can be achieved with a spot-stain removing method so as not to have to wash your clothing every time a stain or bit of food makes it's way onto your linen.
An effective eco friendly method is using a sprinkle of bi-carb or baking soda, add a few sprays or drops of vinegar and gently blot away with a natural fiber cloth. Bi-carb soda and vinegar also make a fantastic natural fabric softener and stain remover to add to your wash!
5. Always Ironing
The wonderful thing about quality linen, is that it gets softer and silkier with every wash. Quality linen clothing is known for its natural drape and softness, becoming more fluid with time. Linen is the only natural fiber which does not deteriorate or breakdown due to washing and wearing, it has a significantly stronger fiber which is why good quality linen clothing is a very prized thing indeed. Linen has natural creases which add to its character and inherently unique natural look. You will prolong the life of your linen clothing if you do not iron - I repeat - no need for ironing.
A Linen Dress is Just the Best
Quality linen will always be soft to touch even before a first wash.
All of our linens are chosen for their quality and softness and are already pre-softened and pre-shrunk. The beauty of linen is that it will never loose its shape - no other fabric does this! - making a well made linen garment even more favorable as an investment piece. You will never have your favourite piece loosing shape or shrinking!
Particularly in Australia - linens breathable and insulating properties are so well suited to our sometimes harsh and dramatically hot and cold climates. The ability to keep you cool during the warmer months and warmer during the cooler months makes linen one of the best tran-seasonal pieces on offer.
Linen is also fast drying so a splash of the ocean or a rushed clothes wash so you can wear your favourites again and again, linens advantage is that it is very fast drying - although be assured when washing it is best to dry inside or in the shade as to not damage the linen fibers.
Probably one of my absolute favourites, linen gets softer and silkier with each wash and wear - with time your love of your best linen dress just gets better and better!
An Expression of Within
Clothing - 'An expression of self'
Clothing is an expression of self and the future of the world you wish to live in, the future you wish to leave to your children...
My Journey Through a Love of Linen - Why we make limited styles
A focus on quality over quantity always. By only producing minimums, although this means our costs are higher, we are also valuing scarcity and a more sustainable approach very rare in the fashion industry. This also means true creativity, superior workmanship, quality and skills are valued and cherished as they once were many years ago.
As Founder & Designer it is important to me to maintain a constant, consistent contact through every stage of design and creation, right to the very end of fostering a genuine relationship one-on-one with fellow linen lovers and working with them to serve them as best I can.
We don't do 'latest drops'. We don't follow trends or seasonal 'fads'. Everything is created with pure, timeless intention to enjoy for many years to come, classical pieces for the curated and mindful of heart.
By choosing quality European linen and our limited, sustainable production model we are also minimising our impact. Honouring human life and our precious natural world goes hand in hand in this way. We honour the traditions and workmanship of old, as we honour the world's oldest natural fiber still loved and cherished today.
I think by doing the best we possibly can, we are honouring the wearer most of all x
The Year 2020
I admit I have found this year difficult.
I am not her to explain the mark ups of a 'normal' fashion retailer vs a small and even smaller like me 'brand' and the shocking difference in the name of profit..not love..just money..which make designers, like myself, feel sick.
What I will focus on moving forward is a commitment to my values and why I have created a honest, ethical and sustainable fashion option (among many others) throwing my pebble in the pond of goodness in a hope of a better future.
We never really know how far our ripples reach, but, we can hope.
Love Helen Xx
Founder & Designer
Thoughtful Books about Conscious Fashion - Gift Ideas
Books about style, ethical fashion and building a better, simpler, more conscious wardrobe
“Overdressed: The Shockingly High Cost of Cheap Fashion” by Elizabeth L. Cline (Portfolio, 2013)
YOU'LL LOVE THIS IF you want an in-depth analysis of how the fashion industry is impacting workers, the environment and the economy
THE PERFECT GIFT FOR fast fashion addicts in need of a wake up call
“Worn Stories” by Emily Spivack (Princeton Architectural Press, 2014)
YOU'LL LOVE THIS IF your closet is full of meaningful pieces that remind you of something or someone special
THE PERFECT GIFT FOR anyone who likes personal stories, short essays and autobiographies
“No More Dirty Looks: The Truth about Your Beauty Products and the Ultimate Guide to Safe and Clean Cosmetics” by Siobhan O’Connor and Alexandra Spunt (Da Capo Lifelong Books, 2010)
YOU'LL LOVE THIS IF you want to transition to a cleaner, safer and environmentally friendly beauty routine
THE PERFECT GIFT FOR health-conscious beauty lovers
”The Joy of Less: A Minimalist Guide to Declutter, Organise and Simplify” by Francine Jay (Chronicle Books, 2016)
YOU'LL LOVE THIS IF you want a straightforward, motivating guide to decluttering and simplifying
THE PERFECT GIFT FOR anyone that’s curious to find out what this “minimalism” thing is all about
”Deluxe: How Luxury Lost Its Luster” by Dana Thomas (Penguin Books, 2008)
YOU'LL LOVE THIS IF you’ve always wondered if luxury brands are worth the money
THE PERFECT GIFT FOR luxury fashion lovers and sceptics alike
“Wear No Evil: How to Change the World with Your Wardrobe” by Greta Eagan (Running Press, 2014)
YOU'LL LOVE THIS IF you want practical tips on how to build a more ethical closet
THE PERFECT GIFT FOR eco fashion newbies
“Decoding the New Consumer Mind: How and Why We Shop and Buy” by Kit Yarrow (Jossey-Bass, 2014)
YOU'LL LOVE THIS IF you want to improve your shopping habits and stop wasting money on impulse buys
THE PERFECT GIFT FOR people who love research almost as much as shopping
“How To Get Dressed: A Costume Designers Secrets for Making Your Clothes Look, Fit and Feel Amazing” by Alison Freer (Ten Speed Press, 2015)
YOU'LL LOVE THIS IF you want your outfits to look as good as they do in magazines
THE PERFECT GIFT FOR literally anyone who cares about their clothes
“The Curated Closet: A Simple System to Discovering Your Personal Style and Building Your Dream Wardrobe” by Anuschka Rees (Ten Speed Press, 2016)
YOU'LL LOVE THIS IF you want a step-by-step guide to building your dream wardrobe
THE PERFECT GIFT FOR anyone who complains about having a closet full of clothes but nothing to wear
“Women in Clothes” by Sheila Heti, Heidi Julavits and Leanne Shapton (Blue Rider Press, 2014)
YOU'LL LOVE THIS IF you consider your style to be a reflection of your life and personality
THE PERFECT GIFT FOR style-conscious deep thinkers
”Spark Joy: An Illustrated Guide to the Japanese Art of Tidying” by Marie Kondo (Vermillon, 2016)
YOU'LL LOVE THIS IF you can’t get enough of Marie Kondo’s genius or need some extra tidying motivation
THE PERFECT GIFT FOR people who have never heard of Marie Kondo (the rest probably already owns this book or its predecessor)
”You Are What You Wear: What Your Clothes Reveal About You” by Dr. Jennifer Baumgartner (Da Capo Lifelong Books, 2012)
YOU'LL LOVE THIS IF you want to know what your clothes say about you
THE PERFECT GIFT FOR anyone who enjoys books with a psychological slant
*Credit List by Author of The Curated Closet - Anuschka Rees
Easy Steps to Style Confidence
1. Wear What You Love Everyday
Everyday is a special occasion to be alive. Embrace the moment, embrace now and dress your best everyday, embrace your style no matter what future goals or aspirations you may have. Don't wait for that special moment - that special moment is and always will be - NOW
2. Embrace Your Unique Body
Regardless of what body shape or type you are, you are beautiful and you should embrace the uniqueness which is you. Don't let your insecurities or hang-ups get in the way of embracing your personal style.
3. Don't Get Sucked Into A Rule Book
There are so many opinions of what looks good and what body shape and so on. At the end of the day it is good to stay informed but also your opinion and you feeling good is what matters most. Regardless of your age, body type and shape, don't let this get in the way of your personal style and wearing what you love.
4. Detox Your Wardrobe
Do not wear clothes that make you feel bad. Have a clear out if you need, and get rid of any clothes you do not feel amazing in, don't fit you, or, you have never worn. Donate or sell are good ways to sustainably clear out.
5. Quality over Quantity
Studies show most people wear only 35% of their wardrobe. You don't actually need many clothes! Curate a capsule wardrobe of your signature style. This will make your personal style stronger and you will feel more confident only wearing what you love. Quality clothing also stands out in a crowd of fast fashion which makes up most clothing in the world. Stand out and support values which resonate with you. We support local, ethically and sustainably made and of course quality natural fibers.
It's More Than Just A Fashion Revolution in 2020
A Fashion Revolution - A Better 2020
Fashion Revolution week 23rd-29th of April marks the 6th anniversary of the Rana Plaza factory collapse in Bangladesh, which killed 1,138 people and injured many more in 2013, millions of people are now encouraged to ask brands #whomademyclothes and demand greater transparency in the fashion supply chain.
This revolution is a global movement calling for greater sustainability and ethics within the fashion industry.
Part of our passion is this movement which encourages more sustainability to change the way our clothes are sourced, produced and purchased, and ensuring #whomademyclothes are subject to a fair wages and safe working conditions.
This year there are much greater things at hand than just the Fashion Revolution - there is a current revolution of awareness of how we are living and consuming. This all goes hand in hand. We are waking up and it takes times such as these to do so.
The fashion industry is rife with fast fashion following short term fashion trends at super-low prices. It does come to a point that we have to consider the real cost of this out-ways a cheap price tag.
You are deciding which you are supporting every purchase you make. Quality over quantity is key here, having a high quality wardrobe that not only looks amazing, it will not fall apart after a few washes and you will not be contributing to the masses of landfill and subjecting people to unfair working conditions.
Shop YOUR VALUES, Shop local, shop small and ask #whomademyclothes?
Why You're Getting Ripped Off At $100 For A Dress
So I Went To (Fast Fashion Shop) and bought 10 Dresses - This is what I found
(actually didn't but you get the gist)
- I didn't really love ANY of them but they were cheap
- I know I'll throw them out in 12 months (if they don't fall apart first)...more landfill
- I really don't know what they are made from - poly... oh yeah isn't that plastic and microfibers choking our planet?
- I didn't check to see - ah Made In China under slave labour and a regime that does not support any life - including human life..
- One has a tag 'Ethically Made in Bali' - mmm why not Australia - ah fair wages... fair in Bali... do they have a fair work?
- The person that made it worked over 12 hours per day and only got paid less than 40c PER DAY - don't know how they are surviving
- The fabric was poor quality and cost less than $4 per meter - the processes of producing this cheap fabric are currently polluting the planet and stripping it of natural resources
- I wonder how long it would take me to sew a dress - I wonder how much I'd like to be paid?
- How long would I like a dress I really really loved to last? Could I make it last? Would I wear it more than once?
Lets #DoBetter - consider #WhoMadeYourClothes - what your clothes were made from and how you'd like to WEAR YOUR VALUES
It's Time To #DoBetter
Simple changes we can take to #DoBetter
- Shop Local - handmade and made with love is best :)
- Shop Made in Australia - for Australians haha, fun aside we need to make our country great again an now is an excellent reminder that we need to be self reliant, it's better for us, our planet and economy
- Start a Vege Garden - start small and grow - fresh herbs are so so good for you!
- Connect with your community - volunteer, join a local sports club, you will receive the same and more of what you give out
- Nurture your body and mind - so important, you are your greatest asset, and you are the only one who can take care of you, if you are a giver, to fully give as much as you want you have to give to yourself first - "nobody can pour from an empty vessel"
- Spend more time in nature - time in nature is beneficial to your health and wellness for so many reasons, it helps keep you connected and grounded and is so good for the heart and soul
- Re-duce Re-use Re-cycle - just that!
- Eat less meat - there is so much evidence out there that we consume way too much meat than we need and it has horrific effects on the planet, every little bit counts to reduce this impact
- Reduce use of plastic - plastic is no longer fantastic - choose carefully there are many amazing alternatives out there
- Minimalise your life so you can spend time doing what makes you happy - now more than ever we are being reminded what really matters - make these things your new 'forever' priority list - there is something beautiful about a happy simple life don't you think?
Simple yes but the best things in life are x
Why we NEED to 'Beat' Fast Fashion
We Just Need to Stop - Consider WHO Made My Clothes
This is a great short video expressing some of my own sentiments regarding fast fashion, based in the US yes but on point!
It is just ridiculous that in only the last 10 - 20 years the production of clothing has increase so much to be at the stage of $10 disposable items in the name of 'trends'. We need to be smarter and we need to consider the real cost behind the price tag.
What A Cheap Price Tag Actually Says:
- I was made by someone under slave labour (majority who are woman)
- I was made in poor, unsafe and unfair working conditions
- I was made using poor materials
- I will fall apart within months and add to landfill
- I caused more pollution and negative earth impact
- I was not made out of love or care for the earth or any human on it
The World Must Never Forget...
No More Made in China - No More Mass Produced Crap
These current times are a reminder to the world that it is unsustainable to rely on one power house to essentially control the world.
We know that this is driven purely and simply by price. To give the consumer cheaper options means mass production using lesser materials and slave labour (often illegal) conditions to drive the end price to the consumer down.
This is a wake up call - we can do better and we MUST - for a better future we need to make better choices - this starts NOW - what will you do better?
From Plant to Clothing - A Sustainable Choice
Linen keeping you Green - How is Linen Made?
From plant to clothing - the use of the flax plant (linum) dates back over 35,000 years, linen being the oldest natural fiber still loved and used today
Our logo has been created with our simplistic and earth friendly core values in mind
The motif is based on the flax flower in bud form, a symbol of growth, time and care taken in the process of producing linen fabric and our linen clothing
As linen is typically grown in the cooler countries of the world, the fibers that come from the flax plat are strong but the process of turning them into linen takes time
This demonstrates the enduring popularity of linen. Cotton and other synthetic materials are cheaper and easier to make, but people still choose the quality that is only found in linen
All of our Linen is of the highest quality sourced from Europe, most of this linen is from Belgium