Slow Fashion essentially opposes the fast fashion model that emerged around 20 years ago when world wide production of clothing increased tenfold, most of which has made it to ever increasing landfill.
Slow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.
Pre-industrial revolution, garments were locally sourced and produced. People would buy durable clothing that could serve them for a long time, or make their own from the textiles and resources available to them. Clothing even reflected the place and culture of the people wearing them.
We think it is time to return to this frame of mind, the good news is Slow Fashion has seen increasing support in the last few years, with an awareness from consumers demanding higher sustainability and ethical standards. In Australia we are lucky enough to have Ethical Clothing Australia (ECA®) which is an accreditation body working collaboratively with local textile, clothing and footwear (TCF) businesses to ensure their Australian supply chains are legally compliant.
Currently we are pleased to advise our own accreditation with ECA is pending and we look forward to joining other Australian brands who value these ethics of production and manufacture particularly in an industry known for it's misuse of human and natural resources.