Our Blog | Love Linen The Label — Love Linen

This stunning boutique resort is perfect for any luxury getaway, and very exciting, they are just newly Broome's premier adults only escape! A true favourite of ours, their award winning restaurant La Perle (formerly The Deck) is also a must when in Broome... their cocktails by the pool - also amazing...

Our unique Broome resort style clothing features perfectly in this location and we feel so lucky to be exclusively represented in our home town where all of our inspiration comes from. As you know Broome is a renowned tourist destination and this years season 2019 is well underway. We know it will be amazing and we hope all of our wonderful visitors do not miss out on visiting Kimberley Sands - up there in the best of Broome!

This week is Fashion Revolution week, held from the 23rd-29th of April. This week marks the 6th anniversary of the Rana Plaza factory collapse in Bangladesh, which killed 1,138 people and injured many more in 2013.

We are encouraging millions now to ask brands #whomademyclothes and demand greater transparency in the fashion supply chain. This revolution is a global movement calling for greater sustainability and ethics within the fashion industry which is renowned for the exploitation of human and natural resources. 

Part of our passion is this movement which encourages more sustainability to change the way our clothes are sourced, produced and purchased, and ensuring #whomademyclothes are subject to a fair wages and safe working conditions. 

The fashion industry is rife with fast fashion following short term fashion trends at super-low prices. We have to consider the real cost of this out-ways a cheap price tag. Decide which you are supporting every purchase you make. Quality over quantity is key here, having a high quality wardrobe that not only looks amazing, it will not fall apart after a few washes and you will not be contributing to the masses of landfill and subjecting people to unfair working conditions. 

Shop local, shop small business and ask #whomademyclothes?

Small business is not all daisies and roses. As any enrapture will tell you it takes a lot of guts to get out and live your dream. Love Linen is not currently my full time occupation. (Although it does occupy my mind 100% of the time!) 

I also run a healing massage therapy from my beautiful home in Broome. I am very lucky to be able to do something I can run from home, allowing the flexibility of still working on my dream of Love Linen. I also even dabble with natural holistic therapies and skin care products using Aloe Vera which I am also so so passionate about. Everything in nature and provided by nature never ceases to amaze me! Ha and you probably guessed, linen also being one of them - YES!

It is challenging in this day in age to separate yourself and follow your own path but, as soon as you do you know it's exactly where you are ment to be when your whole being resonates with passion. Passion is all you need to succeed. The universe provides all that we dare to believe is possible. I am truly grateful for my journey and I am keen to share this with you along the way. I will never forget the amazing people I have come across in these early stages who have inspired me and given me strength when we all have times when we doubt ourselves. So here's to keeping it real. Love what you do and do what you love, the rest I truly believe will all fall into place.

Much love and always gratitude to all those following my journey, thank you to each and every one of you.

Love Helen X

People tend to freak out when it comes to minimalism their belongings, most of all the dreaded overflowing wardrobe! It turns out though, little by little, clearing out and taking each item into serious consideration can lift that dreaded 'what to wear' burden from our everyday lives.

A capsule wardrobe is formulated via a few very simple considerations and has a minimalist approach. 

- Quality over Quantity - what will last and stand the test of time

- Create YOUR own style - step away from fashion trends

- Pick your favorites - you will want to LOVE every item in your capsule wardrobe  

- Plan your outfits - make sure each piece is pulling it's weight 

- Trial your minimalist wardrobe to find out what your really need and love to wear, a good tip here is turning all your coat-hangers around the wrong way, after three months - see what you have worn and what you haven't. You don't have to buy a minimalist wardrobe, start with what you have and then moving forward, choose wisely with your purchases - shop ethical and sustainable.

Linen, made from the flax plant is one of the most biodegradable and stylish fabrics in fashion history and still loved today. It is the strongest natural fibre, naturally moth resistant, and made from flax plant fibers, so when untreated (i.e. not dyed) it is fully biodegradable. It’s natural colours include ivory, ecru, tan and grey.

Linen can withstand high temperatures – making the fabric generally perfect for our Australian climate or lounging on a tropical island. It absorbs moisture without holding bacteria. In fact, it is actually stronger when wet than dry and becomes softer and more pliable the more it is washed. 

The flax plant itself is also extremely versatile. Every part of the flax plant has traditionally been used to create a worthwhile product – nothing is wasted and the production is cost effective and earth friendly. A common by-product of flax is Linseed Oil, which is great for wood preservation, especially in varnishes. Flax is resilient and can grow in poor soil, using far less water in its consumption than cotton. Research states that flax uses 13 times less pesticides than potatoes, but is only approximately 1% of the world’s apparel fiber consumption. 

Because of the laborious time it takes to produce linen yarn, and the manual processes that have to be undertaken, linen has become a higher priced commodity, and considered among many to be a ‘luxury’ fabric. 

It is hard to not be inspired in Broome, the ultimate destination for luxury resort wear you want to spend each and every day in. While we are working hard behind the scenes the season is changing and the tourists are arriving for the dry season. We are fortunate to be able to share this beautiful place who has a treasured place forever as the gateway to the great Kimberley's. The more you explore the more you find the journey is endless...and a beautiful discovery that is. 

We love small business. The greatest value position of a small business is a high level of personal and tailored level of care that larger businesses just can't match. Not only are you choosing for products and services delivered with love and care you are also supporting the economy...did you know that if we each spent $100 per year on local business, instead of chain stores, it would put an extra $3 Million dollars into the economy, and not only that, it would create thousands of new jobs.

Small business by any means is not easy, it requires drive, persistence and bravery to overcome hurdles in the pursuit of something unique, honest and true. It is also, more often than not, people following a dream through a passion of loving what they do and wanting to share it with the world. We value the sustainability and longevity of small businesses and the quality of the goods and services they provide. 

Think big, shop small.