Do people really care about Ethical Fashion?

Why make your sustainable ethical choice?

The realisation of the impact of fast fashion is what started us on our journey.

Sick and tired of clothes (which I though I paid a 'fair' price for) falling about within a couple of months.

No. There was nothing 'fair' in the price or decision I was unconsciously making.

Quickly learning the impacts did not take long. 

Some facts:

Australia is the second-largest consumers of new textiles in the world, each person buying an average of 27kg of new textiles every year. (Textile Beat 2016)

In the past 15 years, the average number of times a garment is worn before it ceases to be used has decreased by 36%. (Elle MacArthur Foundation 2017)

In Australia, 92% of clothes sold in Australia are imported. (Choice 2014)

Polyester production emitted about 706 billion kg (1.5 trillion pounds) of greenhouse gases in 2015 equivalent of the annual emissions of 185 coal-fired power plants. (World Resources Institute 2017)

The number of garments produced globally exceeded 100 billion for the first time in 2014. (McKinsey 2016)

Clothing production doubled from 2000 to 2014. (McKinsey 2016)

4% of what Australians spend on clothing goes to the wages of workers in garment factories across the globe.(Oxfam 2017) - please read that more than once.. : O

In Australia, some garment outworkers earn as little as $7 an hour and, in some cases, as little as $4 well which is below the minimum wage of $17.49 per hour. (Choice 2014)

Over 50% of workers within the fashion industry are not paid the minimum wage in countries like India and the Philippines. (Global Fashion Agenda 2017)

Australians throw out 6 tonnes or 6,000 kgs of clothing textiles every 10 minutes (War On Waste 2017)

Nearly three-fifths or 60% of all clothing produced ends up in incinerators or landfills within a year of being made. (McKinsey 2016)

About 1,900 synthetic plastic microfibers per garment are released when washed and due to its tiny sizes and shapes, aren’t caught in waste water treatment and enter our oceans. (Browne et al. 2011a)

It takes about 2,720 litres of water to produce just one cotton shirt – a number equivalent to what an average person drinks over three years. (EJF)

Researchers anticipate the industry’s water consumption will increase by 50% by 2030 as cotton producers are located in countries suffering water stress, such as China and India. (Global Fashion Agenda 2017)

It takes about 170,000 litres of water to grow a kilogram of wool. (Julian Cribb ‘The Coming Famine‘ 2010)

Polyester and cotton dominate the global textiles and fibre market, 51% and 24% respectively (Lenzing, 2017)

Approximately 300 million people who produce cotton are still living in poverty. (Fairtrade 2017)

63% of textile fibres are derived from petrochemicals. (Lenzing 2017)


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